Concept 4: selected concept
Create a personalized, immersive connection as you interact with the brands you love through four AR filters.
Initial designs were segmented into five categories; consumer goods, publications, luxury brands, TV shows, and video games. Designs were to incorporate the essence of a selected brand. The intention was to build upon the relationship between a user and how they associate with a brand.
Branded interactions.
Create a personalized, immersive connection as you interact with the brands you love through four AR filters.
Initial designs were segmented into five categories; consumer goods, publications, luxury brands, TV shows, and video games. Designs were to incorporate the essence of a selected brand. The intention was to build upon the relationship between a user and how they associate with a brand.