Concept 2
With the coronavirus, the way users interacted with brands changed. To help feel more connected with their favorite brands, users could use a set of filters that allowed them to share the beloved memories they had with the brand through a social media campaign called #UntillThen.
The filters were designed to resemble house windows. Each filter had a cutout of a brand's logo, representing a window of hope.
User surveys identified activities that users most wanted/could not partake in during the COVID-19 pandemic. Friendship was a recurring pattern within the surveys. User's missed doing activities with their friends, such as horseback riding and eating at Taco Bell.
Even though this concept highlighted a connection between both brand and user, the design was not virtually robust. The systems did not fully employ the capabilities of an AR filter.
Remembering brands.
With the coronavirus, the way users interacted with brands changed. To help feel more connected with their favorite brands, users could use a set of filters that allowed them to share the beloved memories they had with the brand through a social media campaign called #UntillThen.
The filters were designed to resemble house windows. Each filter had a cutout of a brand's logo, representing a window of hope.
User surveys identified activities that users most wanted/could not partake in during the COVID-19 pandemic. Friendship was a recurring pattern within the surveys. User's missed doing activities with their friends, such as horseback riding and eating at Taco Bell.
Even though this concept highlighted a connection between both brand and user, the design was not virtually robust. The systems did not fully employ the capabilities of an AR filter.