Prada
Obscurity
Hidden meanings. Explorative constancies. A desire and inquisitiveness to know more. The Prada SS21 campaign centers around the obscurities we create. Inspired by space exploration, what questions are still unanswered? What are we willing to share and let others see?
The Film
An immersive fantasy told
through an Instagram story.
Become the voyager of your cosmic journey
as you gaze upon newly discovered stars
and planets in search of Prada's SS21 scarf.
through an Instagram story.
Become the voyager of your cosmic journey
as you gaze upon newly discovered stars
and planets in search of Prada's SS21 scarf.
Behind the music selection.
A facade of mysteriously melodic elegance
sets the tone for the collection through a truly
hypnotic rendition of Debussy's Clair de Lune
performed on the theremin by Grégoire Blanc.
A facade of mysteriously melodic elegance
sets the tone for the collection through a truly
hypnotic rendition of Debussy's Clair de Lune
performed on the theremin by Grégoire Blanc.
The atmospheric song Clair de Lune
played on the theremin, adds an enhanced meaning.
The film's song selection encapsulates the campaign's
idea behind obscurity. While the theremin, a contactless
instrument played with floating movements of the hand,
is a reflection of the viewer to feel the scarf's ethereality in space.
played on the theremin, adds an enhanced meaning.
The film's song selection encapsulates the campaign's
idea behind obscurity. While the theremin, a contactless
instrument played with floating movements of the hand,
is a reflection of the viewer to feel the scarf's ethereality in space.
The collection
Be seen or
stay discrete.
Two iconic fashion items synonymous for obscurity,
the scarf and the sunglasses were chosen
as thee narrative pieces for the SS21 collection.
A nebula of colors
For those times, you want to stand out in a crowd.
The Prada Nebula scarf is sure to get the conversations started. Inspired by the diffusion of astronomical objects, the Nebula scarf infuses a myriad of cosmic lights and colors to form an iridescent appearance.
Ambiguity never
looked so slick
Keep them speculating from a distance. The icy fluid water's of Neptune finds itself sheathed within the design of Prada's Neptune sunglasses.
Designs in context
Whether for mobile, print, textile, or environmental,
the Prada Obscurity campaign has a universe of possibilities.
Increase content engagement
Increase visibility and brand awareness on social media. Video posts receive more comments than image posts.
Who said
print was dead?
Users of fashion magazines still prefer physical publications over digital. Moreover, 55% of people in a waiting room, said they browse magazines.
Textures that can go here,
there, and anywhere.
With textures, this cosmic, you'll want to
put them on everything and anything.
