Mood board
In contrast to the first style direction, this mood board is all about softly warmed earthly wholesomeness.
Avery![]()
Late 30's mid 40’s
Country club member
Favorite artist is John Mayer
An established mom
Listens to music on the couch while perusing Elle decor
User persona
Late 30's mid 40’s
Country club member
Favorite artist is John Mayer
An established mom
Listens to music on the couch while perusing Elle decor
Main state
Menu
A glance into a mother’s daily routine, the menu’s iconography incorporates a tea leaf, a macaroon, a reminder string wrapped around a finger, and a credit card emphasized in a very dignified deep blue linen and frothy white color scheme.
Secondary state
Artist page
A firm refinement for structure, the general style features subtle hints of greys to accentuate album selection. Size, scale, repetition, and proximity of images make it easier for users to distinguish between a selected artist and their albums, making the layout clean, crisp, and straight to the point.